BMVI – The digitisation of automobility

Digitisation brought to life

Germany’s Federal Ministry of Transport and Digital Infrastructure (BMVI) had a highly successful presence at CeBIT from 20 – 24 March 2017 in Hanover. The event had more ‘digitisation brought to life’ on offer than ever before this year, and with a focus on the Internet of Things (IoT), visitors could experience the biggest trends of this year’s trade show. Included here were vehicles that can communicate directly with one another to prevent accidents.

Event Consult was responsible for the layout and communication

Event Consult was commissioned to develop the graphic and media concept for the booth at CeBIT 2017. The company was also responsible for the booth design, which included the use of hostess and barista services, and coordinating and organising the various exhibits at the booth.

Digital tests and new standards

An important theme of the trade show was the future mobile wireless standard 5G, which is due to be rolled out in 2020. The Federal Ministry for Transport and Digital Infrastructure presented itself very successfully in 2017 too, this time with a 300m² booth in the ‘Public Sector Parc’. There were many fascinating exhibits to see and admire on the subjects ‘Digital test site: the autobahn’, ‘Broadband expansion’, ‘mFund’ and ‘Next-generation 5G mobile communications’.

Over 200,000 visitors from around the world attended this year and, according to organiser Deutsche Messe AG, 3,000 small and medium-sized businesses plus many large corporations from 70 nations took part. The partner country was Japan, which is well-known for its specialisation in advanced technology.