Gigabit Germany – Laboratory and Reality
Germany’s Federal Ministry of Transport and Digital Infrastructure (BMVI) once again took part in the IFA, an international trade fair for consumer electronics and home appliances, from 2–7 September 2016 in Berlin.
Alexander Dobrindt, Minister of Transport and Digital Infrastructure, Günther H. Oettinger, EU Commissioner for Digital Economy and Society and Michael Müller, Governing Mayor of Berlin took the time during their tour to also briefly visit the Ministry’s booth and gather further information.
There was a 13% increase in the number of exhibitors to 1,823, and 158,000 square metres of exhibition space was booked – the best indicators for a successful IFA 2016. The IFA has thus once again strengthened its position as the most important trade fair for consumer and home electronics in the world. No other trade fair worldwide brings together so many distributors, buyers, industry representatives and media from around the globe at this ideal time of the year.
Event Consult GmbH was commissioned to develop the graphic concept for the BMVI’s booth at IFA 2016. This included booth construction, hostess service, various exhibits and giveaways.